A Company That Is ________ in Its Approach to Public

question 5

Multiple Choice

A company that is ________ in its approach to public relations will extend home-country PR activities into host countries.

• A) regiocentric
• B) polycentric
• C) ethnocentric
• D) domestic
• E) hostile

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Definitions:

Risk Averter

An individual or entity that prefers outcomes with less risk and is likely to avoid uncertain prospects in favor of a sure thing.

Expected Value

The weighted average of all possible values of a random variable, considering the probabilities of each outcome.

Natural Log

The logarithm to the base e, where e is an irrational constant approximately equal to 2.71828, often used in mathematics, physics, and engineering.

Risk Averter

An individual who prefers outcomes that are certain over those with any level of risk, usually willing to accept lower returns to avoid uncertainty.