Which of the Following Is Not Characteristic of Direct Marketing

question 51

Multiple Choice

Which of the following is not characteristic of direct marketing?

• A) A marketer relinquishes control of product when it is turned over to channel intermediaries.
• B) Advertising serves to generate an immediate inquiry or purchase.
• C) Repetition is used in individual advertisements.
• D) The customer experiences high perceived risk.
• E) Direct response advertising is used.

---

Definitions:

Golden Arches

Often associated with McDonald's, this term represents the power of branding and how certain symbols or logos can evoke specific responses or behaviors.

Conditioned Stimulus

A previously neutral stimulus that, after being paired with an unconditioned stimulus, evokes a conditioned response.

Unconditioned Response

A natural, automatic response to an unconditioned stimulus that occurs without any prior learning.

Flavor Aversion Conditioning

A learning process in which an individual associates a particular taste with sickness or nausea, leading to an aversion to that taste in the future.