Interactive Television (ITV)allows Viewers to See the Ad in Its

question 26

Multiple Choice

Interactive television (ITV) allows viewers to see the ad in its entirety by pressing a remote button; to order products from home-shopping channels; or choose different camera angles,such as in sports events.Comments by James Pennefather,brand manager for Smirnoff,UK,based on comparison of traditional TV ads to ITV features included all of the following except:

• A) "it allows viewers to interact with programming."
• B) "it is a lot more unproven."
• C) "it needs further testing."
• D) "it is a calculated risk."
• E) "it may or may not succeed."

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Definitions:

Profit Centers

Parts of a company treated as standalone businesses responsible for generating their own revenues and profits.

Income Statements

A financial report that details a company's revenues, expenses, and profits over a specific period, showing how the net income is derived.

Return on Investment

A measure used to evaluate the efficiency or profitability of an investment, computed as the net profit of the investment divided by the cost of the investment.

Investment Turnover

A measure of a company's efficiency in using its assets to generate sales or revenue.