Benchmarks in the Strategic Marketing Planning Process Are Useful In

question 18

Multiple Choice

Benchmarks in the strategic marketing planning process are useful in:

• A)Establishing programs.
• B)Setting targets.
• C)Rewarding employees.
• D)Measuring progress.

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Definitions:

Variable Costs

Financial obligations that shift depending on the level of manufacturing or sales activity.

Fixed Costs

Costs that remain constant regardless of the amount of goods produced or sold, like lease payments and wages.

Units

A measure of quantity, such as items produced, hours worked, or products sold, used in various contexts including accounting and inventory management.

Scatter Diagram

A graphical representation using dots to show the relationship between two sets of data, helping identify any correlation trends.