Explain the Congruence in Values Theory

question 82

Essay

Explain the congruence in values theory.

Comprehend the availability heuristic and its impact on judgment.

Recognize the relationship between personal frustrations and prejudice.

Understand the effects of media and information availability on personal fears and biases.

Identify biases within social identity constructs, such as nationalism and political affiliation.

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Definitions:

Let The Customer Talk

A sales tactic emphasizing listening to the customer to better understand their needs and tailor the sales approach accordingly.

Trial Close

A technique used in sales to gauge a prospect's readiness to buy, by asking opinion-seeking questions regarding the product or deal before the final close.

Product's Benefits

The advantages or positive outcomes a consumer can expect from using a product.

Self-preservation

The instinctual behavior to protect oneself from harm or danger, influencing personal and professional decisions.