A Viewer's Experience of Jeremy Blake's Digital Art Installation Would

question 21

Multiple Choice

A viewer's experience of Jeremy Blake's digital art installation would differ from a conventional museum experience because __________.

• A) there are soft drinks available
• B) there are long lines
• C) of the constantly changing optical and aural stimulation
• D) the artist is available for questions

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Definitions:

Publicity

Nonpersonal communication transmitted through the mass media but not paid for directly by the firm.

Selective Distribution

A distribution strategy where a company chooses a limited number of retail outlets in specific locations to sell its products, aiming to target specific markets or demographics effectively.

Exclusive Distribution

A distribution strategy where a supplier grants only one dealer or retailer the rights to sell its product within a specific geographical area.