Examlex
Which of the following types of structure entails a second chain of command,and is often used when developing new products?
Technologies
The application of scientific knowledge for practical purposes, especially in industry, where it involves the design and creation of tools, machines, systems, or processes.
Intangible Benefits
Advantages derived from a product or service that cannot be physically touched or quantified, such as customer service quality or brand reputation.
Physically Touched
In a marketing context, refers to the consumer's physical interaction or experience with a product.
Market Segmentation
The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.
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