Examlex
Which of the following occurs between similar products and is based on buyers' perceptions of the benefits of products offered by particular companies?
Paying Customer
An individual or entity that exchanges money for goods or services.
Price Management
The strategic process of setting, adapting, and potentially negotiating prices of products or services to achieve financial goals.
Services
Offerings, advantages, or pleasures provided for purchase that are fundamentally non-material and do not lead to acquiring ownership of any item.
Future Services
Anticipated or planned services intended to be introduced or enhanced in the future to meet emerging customer needs.
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