The Ability of a Good or Service to Satisfy a Need

question 100

Multiple Choice

The ability of a good or service to satisfy a need is considered to be its

• A) benefit.
• B) utility.
• C) value.
• D) market.
• E) sociocultural environment.

Identify the influence of individual traits on self-schema and perception.

Recognize the impact of vivid and salient stimuli on attention and memory.

Learn about the methods through which schemas can change over time.

Understand the differences between prototypes, exemplars, and stereotypes.

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Definitions:

Pineal Gland

A small endocrine gland in the brain that produces melatonin, a hormone that affects the modulation of wake/sleep patterns and seasonal functions.

Melatonin

A hormone that aids regulation of circadian rhythms; bright light reduces production and darkness increases production.

Melatonin

A hormone produced by the pineal gland that regulates sleep and wakefulness, often associated with the body's circadian rhythms.

Slow-Wave Sleep

Stages 3 and 4 of deep sleep, where a person is substantially less conscious and is hard to awaken; EEGs reveal large, regular delta waves.