Which Tool Used for Gaining Decision-Making Information Identifies What Customers

question 33

Multiple Choice

Which tool used for gaining decision-making information identifies what customers want and how to fulfill those wants?

• A) Market segmentation
• B) Market research
• C) Promotion
• D) Public relations
• E) Integrated marketing strategy

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Definitions:

Product Performance

The evaluation of how effectively a product meets its intended purpose and satisfies customer needs.

Unrealistic Expectations

Expectations that are unreasonable or unattainable given the current circumstances or resources available.

Utmost Quality

The highest standard or level of excellence that a product, service, or process can achieve.

Perceived Quality

The subjective assessment by consumers of a product's overall excellence or superiority, which may differ from its actual technical quality.