Marketing Research Is the Study of Behavioral Variables

question 102

True/False

Marketing research is the study of behavioral variables.

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Definitions:

Respondents

Interviewees or survey participants considered capable of speaking only on behalf of themselves. The individuals responding to survey or interview questions.

Interviewer's Personal Characteristics

Traits or features of an interviewer that can potentially influence the responses of interviewees or the outcome of the interview process.

Researcher's Dress

The attire or clothing worn by researchers, which might influence the outcome of studies, especially in fields where personal interaction is involved.

Validity of Sampling

Refers to the degree to which the results from a sample accurately represent the population from which the sample is drawn.