What Type of Segmentation Is More Effective Because of the Greater

question 59

Multiple Choice

What type of segmentation is more effective because of the greater number of variables and has consequently become the most common segmentation tool?

• A) Demographic segmentation
• B) Psychographic segmentation
• C) Behavioral segmentation
• D) Marketing segmentation
• E) Geo-demographic segmentation

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Definitions:

Application Letter

A written communication submitted to request or apply for a job, scholarship, or other opportunities.

Information Interview

A formal or informal conversation conducted to gather information about a job, career field, industry, or company from someone with firsthand knowledge.

Self-Recruitment

The process of an individual actively seeking out and securing a position for themselves within an organization.

Referral Interviews

A type of job interview that occurs as a result of a recommendation from someone within the hiring organization or from the professional network of the candidate.