What Would Marketers Utilize If They Wanted to Identify Markets

question 20

Multiple Choice

What would marketers utilize if they wanted to identify markets where customers had a certain lifestyle,personality,or attitude?

• A) Place utility
• B) Geographic segmentation
• C) Psychographic segmentation
• D) Possession utility
• E) Behavioral segmentation

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Definitions:

Sample Mean

The average of a set of numerical values drawn from a sample of a population, used as an estimate of the population mean.

Margin Of Error

The amount of error that can be tolerated in the results of a poll or survey, indicating the potential deviation from the true population parameter.

Confidence Interval

A spectrum of numbers, extracted from sample observations, presumed to hold the value of a not yet identified population characteristic.

Sample Mean

The average value of a set of data points taken from a larger population, used as an estimate of the population mean.