Accessing a Website in Search of Magazine Articles About a Product

question 26

Multiple Choice

Accessing a website in search of magazine articles about a product before its purchase is an example of what part of the consumer buying process?

• A) Social networking
• B) Problem solving
• C) Information seeking
• D) Psychological influencing
• E) Recognizing a need

---

Definitions:

Regulatory Mechanisms

The systems, rules, and procedures established to control, guide, or manage behaviors and processes within organizations or bodies.

Stability and Predictability

The degree to which circumstances are consistent and foreseeable over time, fostering a sense of security and reliability.

Norms

Socially accepted rules that govern behavior within a group or society.

Treatment Groups

Collectives of participants in a clinical research trial who are subjected to specific interventions to evaluate the effects of those interventions on particular outcomes.