How Do Consumers Develop Opinions and Beliefs About a Set

question 69

Multiple Choice

How do consumers develop opinions and beliefs about a set of products they will consider buying?

• A) Through evaluation of alternatives
• B) Through emotional motives
• C) Through need recognition
• D) Through post-purchase evaluation
• E) Through information seeking

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Definitions:

Communication

The evoking of a shared or common meaning in another person.

Performance Management

A process of defining, measuring, appraising, providing feedback on, and improving performance.

Appraising

The act of evaluating the performance, value, or quality of an employee, object, or situation.

Measuring

The process of determining the size, quantity, or degree of something using standard units or tools.