Focus Groups Allow Researchers to Observe a Group of Participants

question 16

True/False

Focus groups allow researchers to observe a group of participants gathered in one place while they explore issues associated with a product.

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Definitions:

Fire-Retardant

A substance that is applied to material or integrated into it to decrease the flammability and resist the spread of fire.

Curiosity Approach

A sales technique aimed at sparking the prospect's interest or curiosity about a product or service to engage them further in the sales conversation.

Question Approaches

Techniques used in sales and negotiations that involve asking questions to better understand customer needs, build rapport, and guide conversations.

Pre-Approaches

The preparatory steps or research conducted by a salesperson before making a sales presentation or meeting a potential client.