How Can Marketers Best Develop Product Promotion in a New,international

question 63

Multiple Choice

How can marketers best develop product promotion in a new,international market?

• A) Centered on product usage
• B) Centered on price and innovation
• C) Centered on cultural values and local customs
• D) Centered on using a "hard-sell" campaign
• E) Centered on home country values and customs

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Definitions:

Ethical Leadership

describes leading by demonstrating ethical behavior, influencing others to behave ethically through actions and decisions.

Zero-Tolerance Policy

A policy that enforces strict punishment for infractions of a stated rule, with the intention of eliminating undesirable behaviors.

Ethical Intensity

The degree of importance or impact that an ethical issue has, based on its potential outcomes and the number of people affected.

Social Security Benefits

Government provided financial benefits given to individuals due to retirement, disability, or death, for the purpose of income support.