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Why do firms conduct product testing?
Night Terrors
A sleep disorder causing feelings of panic or dread, typically occurring in children during non-REM sleep.
Rapid Eye Movements
Quick, simultaneous movements of both eyes in the same direction, which occur in phases of sleep associated with vivid dreaming.
REM Sleep Behaviour Disorder
A sleep disorder characterized by the acting out of dreams during the REM (Rapid Eye Movement) stage of sleep.
Dream
During sleep, a person experiences a flow of images, thoughts, and emotional reactions in their mind.
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