What Is the Next Step in the Product Development Process

question 69

Multiple Choice

What is the next step in the product development process when test marketing is positive for a product?

• A) Prototype development
• B) Business analysis
• C) Concept testing
• D) Commercialization
• E) Product diversification

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.