What Is the Amount Added by a Retailer to an Item's

question 14

Multiple Choice

What is the amount added by a retailer to an item's purchase cost needed to make a profit?

• A) Gross
• B) Variable cost
• C) Breakeven
• D) Markup
• E) Fixed cost

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Definitions:

Multi-channel Capabilities

The ability of a business to interact with its customers through multiple channels, such as physical locations, online, and over the phone, in a cohesive and integrated manner.

Online Ordering

The method of purchasing goods or services via the internet.

Omni-channel Strategy

A multi-channel approach to sales that seeks to provide customers with a seamless shopping experience, whether they are shopping online from a mobile device, a laptop, or in a brick-and-mortar store.

Go To Market Strategy

A plan that outlines how a company will introduce its products or services to the market effectively.