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What is involved in service process design?
Culture of the Organization
The shared values, beliefs, attitudes, and practices that characterize an institution or corporation.
AIDA Plan
A marketing strategy that stands for Attention, Interest, Desire, and Action, aimed at guiding potential customers through the stages of purchasing.
Single Event
An occurrence or happening that takes place at a specific time and location.
Long-Term Relationships
Connections or associations that are built to last over an extended period, emphasizing commitment and ongoing interaction.
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