Examlex
What is selling the rights to place a brand name on products such as t-shirts referred to as?
Object Sociality
The degree to which objects (digital or physical) can be shared or discussed in social networks, impacting their visibility and significance.
Social Proof
The psychological phenomenon where people mimic the actions of others in an attempt to reflect correct behavior for a given situation.
Word-of-mouth
A form of marketing where consumers share information and opinions about products or services with others, significantly influencing buying behavior.
Mavens
Individuals recognized as knowledgeable experts, often influencing others through their opinions and recommendations.
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