Why Would a Company Use a Bundling Strategy When Selling

question 48

Multiple Choice

Why would a company use a bundling strategy when selling goods or services?

• A) To decrease packaging costs
• B) To increase the sales of bundled items
• C) To introduce a new product to the market
• D) To offer all products at a limited range of prices
• E) To take advantage of psychological pricing

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Definitions:

Severity

The extent to which something is serious or intense, often used in the context of disease or conditions to indicate the level of harm or discomfort.

Likelihood Risk

The probability that a particular threat will exploit a vulnerability to cause harm to an organization or system.

Paper Cut

A small, often painful, cut on the skin caused by the edge of a piece of paper.

Indirect Costs

Expenses that are not directly attributable to a specific project or activity, such as overhead costs.