Which of the Following Is Involved in the Final Stage

question 109

Multiple Choice

Which of the following is involved in the final stage in the buyer decision process?

• A) After the buyer has purchased the product, the marketer asks for feedback on the quality of the product.
• B) After the buyer has purchased the product, the marketer promotes more advanced versions of the product.
• C) After the buyer has purchased the product, the marketer provides customer assistance for use of the product.
• D) After the buyer has purchased the product, the marketer reminds the buyer that he or she made a wise purchase.
• E) After the buyer has purchased the product, the marketer promotes related products by the same company.

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Definitions:

Unearned Management Fees

Income received by a company for services yet to be performed and is recorded as a liability until those services are delivered.