If a Producer Wants a Product to Have Promotional Advantage

question 75

Multiple Choice

If a producer wants a product to have promotional advantage and increased attention in the sales effort,what distribution process should they pursue?

• A) Selective
• B) Conflicted
• C) Exclusive
• D) Intensive
• E) Channel captains

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Definitions:

$2,000 Rebate

A financial incentive that returns $2,000 to purchasers or users of a product or service, often as a promotion or policy.

Pick-up Trucks

Light-duty trucks with an enclosed cabin and open cargo area with low sides and tailgate.

Cartel

An association of manufacturers or suppliers that agree to fix prices, limit supply, or restrain competition in a particular market.

Temptation to Cheat

The inclination to engage in dishonest behavior for personal gain, especially when one believes the likelihood of facing consequences is low.