The Process of Developing and Establishing an Easily Identifiable Product

question 39

Multiple Choice

The process of developing and establishing an easily identifiable product image and the nature of the product in the minds of consumers is done through what process?

• A) Promotion
• B) Communication mix
• C) Positioning
• D) Pull strategy
• E) Push strategy

---

Definitions:

Stimulus Discrimination

The learned ability to distinguish between similar stimuli and respond appropriately to each one.

Green Light

An expression meaning to give approval to proceed with a project or action.

Lever Pushing

A task used in experimental psychology and behavioral neuroscience to study the principles of operant conditioning by training an animal to press a lever to receive a reward.

Red Light

A signal used in traffic lights, indicating a command to stop, or metaphorically, an indication to halt an activity or process.