Macrosociology and Microsociology Approach the Study of Society from Different

question 8

Multiple Choice

Macrosociology and microsociology approach the study of society from different perspectives.How does the discipline of sociology deal with these two very different approaches?

• A) Most sociologists are macrosociologists; microsociologists are only a small minority.
• B) These two perspectives are on a continuum with each other and sociologists can adopt the perspective most useful for a particular problem.
• C) Although the field is fairly evenly split between these two perspectives, almost every sociologist feels strongly that his or her perspective is the correct one.
• D) Microsociology used to dominate the field, but more recently macrosociology has become the dominant perspective.

Distinguish between fixed, variable, and total costs in business operations.

Evaluate decision-making processes in operational and financial contexts.

Understand the concept of average cost and how it is affected by changes in the quantity of units produced and workers hired.

Learn about the relationship between marginal cost (MC), marginal revenue (MR), and their impact on hiring and production decisions.

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Definitions:

Seligman

A psychologist known for his work in positive psychology and the theory of learned helplessness.

Julian Rotter

A psychologist from the United States who is recognized for creating the theory of social learning and the idea behind locus of control.

Skinner

B.F. Skinner, an American psychologist known for his work in behaviorism and the development of the operant conditioning theory.

Behavioral Theorist

A psychologist who specializes in the analysis and interpretation of human behavior through learning theories and behavioral conditioning.