Survey Research Tends to Produce Quantitative Data

question 112

Multiple Choice

Survey research tends to produce quantitative data.One key advantage of this kind of data is that it

• A) is easy to transmit to the public.
• B) includes observations and informal interviews.
• C) allows the researcher to review the literature.
• D) affords easy access to the norms, values, and meanings held by members of a group.

---

Definitions:

Firehouse Effect

The overwhelming or disorienting effect of receiving too much information all at once.

Community Sites

online platforms where individuals with common interests gather to share information, discuss topics, and build relationships.

Promotional Messaging

Communication designed to inform, persuade, or remind potential customers about a product or service.

Social Media Tool

Digital tools or platforms that facilitate social networking, communication, and content sharing among users.