In Recent Years, Ethnography Has Expanded Beyond Academic and Scientific

question 75

Essay

In recent years, ethnography has expanded beyond academic and scientific disciplines and is now often used for commercial purposes. Explain how ethnographic methods can help advertisers.

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Definitions:

Consumer Purchase Decision

The process by which consumers decide whether to purchase a product or service, influenced by various internal and external factors.

Information Search

The process of seeking relevant data or facts to make informed decisions or understand a subject better.

Preference Development

The process by which consumers or clients develop a liking or preference for certain products or brands over others.

Postpurchase Behavior

Consumer actions and reactions after the purchase of a product or service, including satisfaction, dissatisfaction, and product usage and disposal behaviors.