Examlex
Today,using the wrong fork to eat a salad at a dinner party would NOT usually qualify as
Deviance because
Forward Integration
A business strategy where a company controls the distribution and sale of its products by moving downstream in the supply chain.
Diversification
A risk management strategy that involves expanding a company's operations by adding new products, services, or markets to its existing portfolio.
Market Penetration
Strategies aimed at increasing the market share of an existing product, or promoting a new product, through aggressive marketing and sales approaches.
Planning Gap
The difference between a company's target performance and its forecasted performance, requiring the development of strategies to bridge or close the gap.
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