A Woman Feels That She Always Needs to Act Cheerful

question 29

Multiple Choice

A woman feels that she always needs to act cheerful and look her best when her husband gets home from work because he has a stressful job and he needs her help to unwind. We would say this woman is

• A) living outside the gender dichotomy.
• B) taking on the instrumental role.
• C) taking on the expressive role.
• D) a second-wave feminist.

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Definitions:

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Measure of how often the audience is exposed to a communication within a specified period of time.

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The outcomes or effects of Integrated Marketing Communications, showing how cohesive branding and messaging across platforms achieve marketing objectives.

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