If Scholars Assume That Audiences Are Active Rather Than Passive,what

question 26

Multiple Choice

If scholars assume that audiences are active rather than passive,what does this imply about the meaning of media "texts"?

• A) Media producers manipulate audiences in order to sell goods.
• B) Every media consumer experiences meanings in the same way.
• C) The meaning of any particular media text is not important.
• D) Consumers can alter and even invert meanings to suit their own purposes.

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Definitions:

Seizure

A sudden, uncontrolled electrical disturbance in the brain that can cause changes in behavior, movements, feelings, and levels of consciousness.

Studying

The act of engaging in intellectual activity to acquire knowledge or understand a subject matter deeply.

Anxiety

A mental health disorder characterized by feelings of worry, anxiety, or fear that are strong enough to interfere with one's daily activities.

Magnetic Resonance Imaging

A medical imaging technique used to visualize detailed internal structures, using magnetic fields and radio waves.