The Assumption That Media Consumers Automatically Accept Whatever Meaning Is

question 71

Multiple Choice

The assumption that media consumers automatically accept whatever meaning is in the "texts" they consume is called

• A) the active audience model.
• B) the encoding/decoding model.
• C) textual poaching.
• D) the magic bullet theory.

---

Definitions:

Overweight Woman

A female characterized by having excess body weight or fat, which may impact health.

Theory of Planned Behavior

A psychological theory that predicts an individual's intention to engage in a behavior at a specific time and place, based on attitudes, subjective norms, and perceived behavioral control.

Moral Norm

Standards of behavior based on beliefs about what is right and wrong, guiding social conduct.

Self-efficacy

An individual's belief in their own capability to execute behaviors necessary to produce specific performance attainments.