What Does the Uses and Gratifications Paradigm of Media Consumption

question 86

Multiple Choice

What does the uses and gratifications paradigm of media consumption assume about audiences?

• A) They uncritically accept the messages encoded in media.
• B) They are passive viewers.
• C) They take a media product and manipulate it to tell their own stories.
• D) They are actively engaged.

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Definitions:

News Commentator

An individual who provides expert views or analysis on news stories, often offering personal opinions or interpretations.

Ingroup

A social group to which a person psychologically identifies as being a member.

Common Identity

A sense of shared identity among members of a group, which can influence social cohesion and collective behavior.

Unconscious Patronization

A subtle form of discrimination in which people with a bias unknowingly treat marginalized or minority individuals with apparent kindness that reflects a sense of superiority.