Describe and Explain the Key Differences in How Media Are

question 25

Essay

Describe and explain the key differences in how media are consumed by mass audiences according to the magic bullet or hypodermic needle model, the uses and gratifications model, and the encoding/decoding model.

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Definitions:

Divide Income

The process of distributing a portion of a company's earnings to its shareholders as dividends.

Partnership Net Income

Partnership Net Income is the total earnings made by a partnership, to be divided among its partners according to their agreement.