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You are walking across campus and see a large group of students gathered outside the student union listening to someone talk. You stop and try to listen, but you cannot get close enough. You ask another member of the crowd what is happening, and you are told that someone was proselytizing and some students gathered to listen while others argued with them. What does this tell you about crowds?
Mass Society Theory
A sociological theory suggesting that modernization leads to social isolation, weakening the social ties and community consciousness that previously bound people together.
William Kornhauser
A sociologist known for his work on mass society theory, focusing on the effects of mass media and urbanization on social cohesion and individual behavior.
Émile Durkheim
Émile Durkheim was a French sociologist, social psychologist, and philosopher who is considered one of the founding fathers of sociology, known for his work on social cohesion and the role of religion in society.
Noam Chomsky
An American linguist, philosopher, cognitive scientist, and social critic, well-known for his critique of media and US foreign policy, as well as for founding modern linguistics.
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