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A white couple does not hold prejudicial attitudes about black people. However, they steer away from purchasing a home in a predominantly black neighborhood because they are worried about declining property value. Though they feel uncomfortable, they stick to white neighborhoods where the property is considered a better financial investment. This shows that:
Proximity
The physical or psychological closeness between people, places, or things, often influencing interactions and communications.
Integrated CRM
A holistic approach to customer relationship management (CRM) that combines data and processes across all departments to provide a unified customer experience.
Seamless Customer Experience
A cohesive, consistent interaction across multiple channels and touchpoints that a customer has with a brand, minimizing friction and maximizing satisfaction.
Future Promotions
Upcoming marketing activities designed to increase awareness or sales of a product or service.
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