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Your textbook notes that racial discrimination can occur at the individual behavioral level but also at the institutional/societal level. One context in which both forms of racial discrimination might occur is in hiring for employment. Consider a scenario in which two job candidates are being considered for a position and the racial-ethnic identity of each candidate is known. Construct a hypothetical scenario in which racism is occurring at the individual level and at the institutional level (institutional racism), giving specific examples of each type of racism. Explain how each example of racism illustrates either individual or institutional racism.
Ownership Utility
The value or satisfaction an individual gains from having control over a product or item and the ability to use it as desired.
Salesperson
An individual employed to represent a company and its products or services, aiming to sell and promote them to customers.
Place
Place, in marketing terms, refers to distribution channels or locations where products or services are made available to customers.
Location Convenient
A criterion describing a place or venue that is easily accessible and practical for users or customers, often considered in business site selection.
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