Acme Published a Story About Paul and as a Result

question 37

Multiple Choice

Acme published a story about Paul and as a result Paul sued Acme for damage to his reputation,emotional distress,and punitive damages.Paul won an award of $20,000 for damages,$5,500 for emotional distress,and $50,000 for punitive damages.What amount must Paul include in his gross income?

• A) $5,500
• B) $20,000
• C) $50,000
• D) $70,000
• E) All of the benefits are included in gross income.

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Definitions:

Posttesting

The evaluation of an IMC campaign’s impact after it has been implemented.

Coupon Redemption Rate

The percentage of issued coupons that are used by consumers to make a purchase, indicating the effectiveness of coupon campaigns.

Sales Promotion

Marketing activities that aim to temporarily increase interest, demand, or sales of a product or service through incentives.

Flighting

An advertising strategy where ads are run for set periods of time, followed by periods with no ads, to optimize budgets and impact.