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If a firm wants to decrease the per-share price of its common stock, which of the following actions should it take? Assume everything else remains constant.
Contribution Margin
The amount remaining from sales revenues after all variable expenses are paid, contributing towards covering fixed costs and profit.
Discontinue
To stop making or providing a product or service, often as a strategic decision by a company.
Sunk Cost
Expenses that have already been incurred and cannot be recovered or altered, which should not affect future business decisions.
Materials Costs
The expense incurred by acquiring raw materials necessary for producing goods, excluding indirect materials like maintenance supplies.
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