_____ Tie(s) an Organization's Product(s) Directly to a Social Concern

question 29

Multiple Choice

_____ tie(s) an organization's product(s) directly to a social concern through a marketing program.

• A)Voluntary contributions
• B)Cause-related marketing
• C)Strategic philanthropy
• D)Corporate giving
• E)Employee benefits

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Definitions:

Psychodynamic Approach

A psychological perspective that emphasizes unconscious processes and childhood experiences in shape personality and behavior.

Cognitive Approach

A psychological perspective focused on how people perceive, think, remember, and solve problems, emphasizing mental processes.

Existential Therapy

A form of psychotherapy that emphasizes personal responsibility and focuses on the individual's experience in the present moment, the therapist-client relationship, and the challenges of human existence.

Unconditional Positive Regard

Accepting and respecting others as they are without judgment or evaluation.