A Marketing Manager Who Orders That a Manufacturing Plant Be

question 2

Multiple Choice

A marketing manager who orders that a manufacturing plant be refitted to make it safer for workers, no matter what the cost, may be a(n) _____ because he believes in the rights of all individuals.

• A)egoist
• B)utilitarian
• C)deontologist
• D)relativist
• E)hedonist

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Definitions:

Social Movement

A collective effort by a large group of people to achieve a specific goal, often related to social change.

Frame Alignment

In social movement theory, it is the process of making individual and social movement frames more congruent and mutually supportive to foster mobilization.

Resource Mobilization

A theory referring to the process by which social movements gather resources, such as money, labor, and support, to achieve their goals.

Political Opportunity

The presence of favorable conditions or circumstances that enable social movements or political action to emerge and succeed.