Exhibit 2-7: Choose the Research Methodology That Would Be Most

question 28

Multiple Choice

Exhibit 2-7: Choose the research methodology that would be most appropriate to investigate each of the following questions.
-Refer to Exhibit 2-7.From a list of extracurricular activities, which do high school students rate as most important?

• A) qualitative, ethnography
• B) quantitative, ex post facto
• C) qualitative, case study
• D) quantitative, correlational
• E) quantitative, survey

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Definitions:

Product's Characteristic

A defining attribute or quality of a product that may influence the consumer's purchase decision.

Product Modification

The process of altering an existing product's features, quality, or performance to increase its value, appeal, or utility to consumers.

Sleep Wellness Provider

A service or entity that offers solutions and strategies for improving quality of sleep, often incorporating both products and advice.

Repositioning

The strategy of changing the marketing mix or perception of a product or brand among consumers to target a new market or segment.