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The projective hypothesis is derived from which paradigm?
Martin Lindstrom
A recognized authority in branding and consumer behavior, known for his writings and insights on how companies can create impactful brands.
Buyology
The study of consumer purchasing behavior and the psychological influences behind decision-making.
Genealogy
The study and tracing of lines of descent or the development of families.
Mystery Shoppers
Individuals hired to visit stores, restaurants, or other businesses anonymously to evaluate customer service, product quality, and the overall experience.
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