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Ted is fearful of most social situations, whereas Andrea is primarily fearful of giving speeches. Given this, one could infer:
Brand's Value
The perceived worth of a brand in the eyes of consumers, often reflected in brand recognition, loyalty, and the ability to command higher prices.
Brand Equity
The value and strength of a brand that influences consumer preference and loyalty, derived from perceptions of quality, associations, and brand recognition.
Facilitating Purchasing
The process of making it easier for customers to buy products or services, often through simplifying procedures or providing additional information.
Brand Attributes
Features that define and distinguish a brand in the market, influencing consumer perceptions and brand identity.
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