According to Dobson and Hamilton (2002), What Should Effectiveness Researchers

question 154

Multiple Choice

According to Dobson and Hamilton (2002) , what should effectiveness researchers try to maximize in their studies?

• A)Internal validity correct answer
• B)External validity correct answer
• C)Ecological validity
• D)Experimental validity

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Definitions:

Pleasure and Enjoyment

The positive emotional response and satisfaction derived from engaging in an activity or experiencing a product or service.

Performances

Events where artists, entertainers, or speakers present their work live to an audience, or the execution and efficiency with which tasks and activities are carried out.

Hard-coded

Refers to specific data, values, or parameters embedded directly into the code, making them difficult to modify without altering the source code.

In-game Advertising

The strategy of placing ads within video games, in formats ranging from billboards within the game environment to interactive commercials.