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In order for material to move downslope, it must overcome which of the following forces?
Brand Associations
Qualities, attributes, or sentiments that consumers connect with a brand, influencing their perceptions and buying decisions.
Flagship Stores
Premiere retail outlets of a brand that showcase the best the brand has to offer, often located in prime retail locations and designed to embody the brand's identity fully.
Liked-Celebrities
Celebrities who are favorably regarded or admired by the public.
Channel Brand Equity
involves the value accrued by a distribution channel, contributing to a brand's overall strength in the market.
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