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In Order for Material to Move Downslope, It Must Overcome

question 43

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In order for material to move downslope, it must overcome which of the following forces?


Definitions:

Brand Associations

Qualities, attributes, or sentiments that consumers connect with a brand, influencing their perceptions and buying decisions.

Flagship Stores

Premiere retail outlets of a brand that showcase the best the brand has to offer, often located in prime retail locations and designed to embody the brand's identity fully.

Liked-Celebrities

Celebrities who are favorably regarded or admired by the public.

Channel Brand Equity

involves the value accrued by a distribution channel, contributing to a brand's overall strength in the market.

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