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People often swim in the ocean and find themselves far downshore from where they first entered the water. They moved downshore because of:
Promotional Allowances
Financial incentives provided to retailers or distributors to support the marketing and sales of a product.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.
Promotional Allowances
Financial incentives provided to retailers or distributors by manufacturers or service providers to push additional sales of a product or service.
Definition of "Place"
In marketing, the definition of "place" involves the distribution channels or locations where a product is made available to consumers.
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