When a Hypothesis Is Not Confirmed in an Empirical Investigation

question 63

Multiple Choice

When a hypothesis is not confirmed in an empirical investigation, one concludes that

• A) the study was not conducted properly.
• B) the theory from which the hypothesis was derived is false.
• C) the null hypothesis of the study is the true hypothesis.
• D) None of these is true.

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Definitions:

Choice Architecture

The design of environments in which choices are presented to consumers, influencing the decision-making process.

Impulse Products

Items that consumers buy spontaneously without prior planning, often triggered by emotions or external stimuli in the shopping environment.

Grocery Store

A retail establishment that primarily sells food, both fresh and packaged, along with various household items.

Buyer's Remorse

A feeling of regret experienced after making a purchase, often stemming from a sense of doubt about whether the decision was the right one.