Diet Coke Is a Close Substitute for Diet Pepsi

question 37

Multiple Choice

Diet Coke is a close substitute for Diet Pepsi. When Coca-Cola introduced Diet Coke in 1982, the price elasticity of demand for Diet Pepsi ________ and PepsiCo's ability to raise revenues through price increases ________.

• A)increased; was reduced
• B)increased; increased
• C)decreased; was reduced
• D)had no effect; was reduced

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Definitions:

Test Statistic

A calculated value that is used in statistical tests to determine whether to reject the null hypothesis, based on sample data.

P-Value

The probability of getting the observed value of the test statistic, or one more extreme, assuming the null hypothesis is true.

Level Of Significance

The probability of rejecting the null hypothesis when it is true, typically set as a threshold like 0.05 or 0.01 before conducting a hypothesis test.

Sample Size

Refers to the number of observations or elements selected from a population to conduct a study.